SOUTHERN AVENUE

 

“Renew Records gets us. They are dedicated to organic, real music which is what Southern Avenue is all about." - Ori Naftaly

Coming off their 2020 Grammy nomination for “Best Contemporary Blues Album,” Southern Avenue has signed a new record deal with Renew Records/BMG. Currently in their hometown’s analog haven, Memphis Magnetic Recording with multi-Grammy winning producer Steve Berlin (Los Lobos, Susan Tedeschi, The Tragically Hip), the band is busy at work on a new LP with release plans for mid-2021.

Southern Avenue (L-R) Tikyra “TK” Jackson, Evan Sarver, Tierinii Jackson, Jeremy Powell, Ori Naftaly

 

“We couldn’t be more excited,” said Jonathan Schwartz, long-time manager for Southern Avenue. “To partner with BMG, a well-respected, world renowned company with a massive global reach, coupled with the intimate ‘indie’ vibe of Renew Records, it just feels right.”

Ori Naftaly, founding member and lead guitarist of Southern Avenue expounds further. “Renew Records gets us. They are dedicated to organic, real music which is what Southern Avenue is all about. Couldn’t be happier with this partnership and look forward to great things in 2021 and beyond.”

Since Southern Avenue released their debut album on Stax Records in 2017 (the first Memphis band signed to Stax in over 40 years), the band has proven to be a touring juggernaut. Playing over 150 shows per year and having performed in 15 countries on three continents, they have built a strong international fan base through their soulful brand of roots music, danceable grooves and their universal, heartfelt message of positivity and hope. A fiery festival favorite, Southern Avenue has delivered powerful, uplifting sets at Bonnaroo, Firefly, Electric Forest, Lockn’, Beale Street Music Festival, Waterfront Blues and many, many more.

“To say that this year has been challenging is a gigantic understatement,” acknowledges founding member and lead singer for Southern Avenue, Tierinii Jackson. “We’re so thankful for the team at Renew/BMG for believing in us and our music, now more than ever. We can’t wait to share our best album yet with y’all and hope that it has as strong a healing effect on listeners as it does on us making it.”

“Southern Avenue is the perfect band for Renew, combining roots, blues, soul and that special Memphis flavor. We are thrilled to be working with them on this upcoming release,” adds David Hirshland, BMG EVP.

Southern Avenue

Info made by AMERICAN BLUES SCENE 

Southern Avenue is an American five-piece blues and soul blues band from Memphis, Tennessee, United States. Formed in 2015, they took their name from a street in Memphis running from the easternmost part of the city limits to "Soulsville", which was the original home of Stax Records.Rock 103 described them as "the most talked about band in Memphis." Southern Avenue reached the finals of the International Blues Challenge in 2016.

Their self-titled debut album entered the US Billboard Top Blues Albums Chart at number 6 in February 2017, and reached number 1 on the iTunes Blues Chart.

The band's eventual leader, Ori Naftaly, grew up in Israel and relocated to Memphis in 2013 to compete for Israel in the International Blues Challenge competition. After advancing to the IBC Semi-Finals (the highest an Israeli artist had placed at that point in time), Naftaly made the move permanent and toured the United States with his own band. However, Naftaly became disenchanted with his own outfit and later met the Memphis native Tierinii Jackson, a vocalist who introduced him to her drumming sister, Tikyra. Other musicians joined the fledgling outfit in 2015 who took the band name Southern Avenue, in recognition of the Memphis street.They toured the United States and in Europe, appearing at several music festivals and competed themselves at the International Blues Challenge in January 2016, representing Memphis.Less than a year after their formation, they signed a recording contract with Stax Records.

Their self-titled debut album was released in February 2017 via Stax Records, a division of Concord Music Group. It was mixed and produced by Kevin Houston. Southern Avenue included ten songs, nine of which were penned by Naftaly and Tierinii Jackson, and the track-list also included a cover of Ann Peebles' "Slipped, Tripped and Fell In Love". The collection featured guest appearances from Luther Dickinson of the North Mississippi Allstars and trumpeter Marc Franklin of the Bo-Keys. The album was recorded at Inside Sounds in Memphis and at Zebra Ranch in Coldwater, Mississippi. One journalist described their music as "unique blend of gospel-tinged R&B vocals, roots/blues-based guitar work and soul-inspired songwriting".

In June 2017, they performed at an event for Rock and Wrap it Up.The North Mississippi Allstars invited Southern Avenue to support them on their "Prayer For Peace" tour.Southern Avenue's debut album entered the US Billboard Top Blues Albums Chart at number 6. The band toured across the US until October 2017.

Southern Avenue played at Firefly Music Festival in Dover, Delaware on June 15, 2018 and the Waterfront Blues Festival in Portland, Oregon on July 6, 2019.